Media Coverage
Yahoo Internet Life: Best Personal Finance Sites
April, 2002
"Even if you can't predict the future, you can still plan for it, and
DirectAdvice offers the Net's best tools to ensure that your golden years
will be golden."
Smart Computing: Make Cents of Your Finances
February, 2002
"...you tell DirectAdvice what your goals are, when you want to achieve those goals,
and what your current assets are, and DirectAdvice plots a strategy for you."
Private Equity Week: DirectAdvice Scores $16M
December 17, 2001
"...DirectAdvice Inc. last week scored $16 million, all from Warburg Pincus."
" ' We think DirectAdvice is in the right place at the right time,' " Back (managing
director with Warburg) said. " ' We have a good window into the financial services
sector, and we're seeing businesses shift from a transaction-based model to an
assets-under-management-based model.' "
Mutual Funds Magazine: The Fool Gets Real
December, 2001
"Subscribers to the $149-per-year monthly package get access to the online planning
software developed by DirectAdvice (a service that we've praised in these pages),
self-paced online investing courses offered on the Motley Fool site, and a monthly
newsletter."
Ticker Magazine: Web Based Financial Planning Services
November, 2001
" ' There are 103 million households in the United States, out of which 2.8 million have
investable assets of $1 million or more. Web-based services allow the financial planning
industry to offer to the remaining 100.2 million the same service as for the high net
worth crowd,' says Brian Hollander, President and CEO of DirectAdvice, Inc."
Business Week: Women & Co.: Will Citi Get It Right?
October 29, 2001
"I was impressed by the depth and ease of use of the online-planning tool (DirectAdvice),
which you link to through the Women & Co. site."
Ticker Magazine: Beware the Web
September, 2001
"... the survey examined the ways in which Web-based services are forcing financial
institutions to reevaluate their marketing approach to emerging-wealth clients."
The American Banker: Scrambling for Technology to Serve the Wealthy (subscription required)
August 14, 2001
"Brian Hollander, president and chief executive officer of DirectAdvice said: 'We take the
spreadsheet piece, the financial analyst piece, and product recommendation piece and package
it in a format that explains what it all means and what choices could be made.'
DirectAdvice is working with companies such as People's Bank of Connecticut, Sungard, and
AMP in Australia to develop personalized advice for their investment customers."
Ctbusiness Times: Challenges for U.S. Financial Institution Executives
July, 2001
"Increasingly, the institutions surveyed are turning to a variety of efinance services like
financial advice and planning to become the foundation of their new marketing and product
strategies."
Web Finance: Online Wealth Management Gains Popularity
June 11, 2001
"Brian Hollander, CEO of DirectAdvice, which provides online wealth management platforms and
technology, discussed the impact of Web-based financial planning at a recent seminar,
Discovering New Technologies for Attracting and Retaining the High-Net-Worth Client."
Bank Systems & Technology: Banks Lag in the Race for Emerging Wealth Clients
June 1, 2001
"...financial institutions have overlooked an obvious market opportunity--the tens of millions
of "emerging wealth" customers with assets between $50,000 and $500,000, according to a recent
survey commissioned by DirectAdvice."
The American Banker: Web Called Way to Rev Up Wealth Business
(subscription required)
May 25, 2001
"Financial institution executives appear to be waking up to the role technology can play in
providing advice, said Brian L. Hollander, president and chief executive officer of
DirectAdvice Inc., an online financial planning company in Hartford, Conn., that sponsored
the (wealth management) conference along with SunGard Asset Management Systems of Birmingham, Ala."
WSJ.COM: Getting Personal: Online Tools For Smart Investors
(subscription required)
May 16, 2001
"If you need comprehensive financial planning guidance, you can't go wrong by logging onto
www.DirectAdvice.com. The site recently debuted an online planning platform that breaks the
financial planning process down into 10- to 15-minute increments."
The American Banker: Work-Site Marketing Now No Longer Just for Insurers (subscription required)
May 14, 2001
"A large part of Mellon Investor Services' business is the administration of employee stock plans.
James D. Aramanda, its president and chief executive officer, said financial planning is a natural
extension of the business, since more and more employers include stock and options in
compensation. The actual financial planning will be provided online by DirectAdvice Inc..."
Funds International: Online advisory mart: no dot.bomb
March 30, 2001
"The DirectAdvice system can alert the adviser whenever a client goes into their web-based
financial plan and makes changes in goals or assumptions. The system can also generate alerts
for the client when their financial situation merits change."
Securities Industry News: SunGard Division Launches High-Net-Worth Web Portal
March 19, 2001
"SunGard has partnered with a number of firms to offer different services through the
portal...DirectAdvice offers financial planning and an investment scorecard for investment
performance."
Private Banking International: Delivering the Promise of Online Advice
March 12, 2001
"DirectAdvice, one of the leading vendors of online financial planning technology, is marketing an
online collaboration tool that allows an adviser and client to work together online from separate,
remote locations."
ABA Banking Journal: Thriving in the Internet Environment by Being Different: Winning the Battle For the Financial Services Customer
February 2001
"DirectAdvice uses the Internet to make it possible for any institution to build strong
relationships with all of its customers, no matter what their economic means."
Financial Service Online: Putting the Advisor Online
January/February, 2001
"If the client has problems filling out the questionnaire, for example, or has concerns about his
or her financial plan, (DirectAdvice) client and advisor can discuss the issues in real time
using a text chat window on the Web site."
Archives - 2000
Working Women: The Virtual Adviser
November, 2000
"(DirectAdvice) Best for: Detailed financial advice, from budgeting to mutual
fund recommendations for your IRA."
Investment News/ Crain Communications: Web
Planning No Longer a One-Trick Game: Services Must Upgrade or Miss
Out on Growth
September 18, 2000
"DirectAdvice.com, Inc., based in Hartford, Conn., was judged the best site for comprehensive
planning, which is defined as covering a range of financial goals."
Web Finance/Securities Data Publishing: And the Winner Is...
September 18, 2000
"In the comprehensive planner division, DirectAdvice scored highest. According to the
(Celent Communications, Inc.) report, it takes a lot of detailed information into
consideration for its calculations. An individual can run multiple scenarios based on
different savings and investment strategies."
Family Money: Be Your Own Financial Planner
September/October 2000
"DirectAdvice stands out for its attention to detail — it questions, for example, whether
there are any events in your future, such as a potential inheritance, that may dramatically
alter your financial planning."
Mutual Funds: Plan on the Web
September, 2000
"Back in April, we found much to like about DirectAdvice (directadvice.com) and the same
holds true today. DirectAdvice evokes, almost eerily, a human financial planner..."
FSB-Fortune Small Business: Financial Planning for the Net Age
July/August 2000
"It (DirectAdvice.com) is more comprehensive than Financial Engines in that it is not
focused exclusively on retirement."
Archives - 1999
Forbes.com: Personal
Finance: New-fangled 401(k) tools
Saturday, October 16, 1999
"DirectAdvice, which offers an annual service for $75, creates much fuller financial plans,
including intermediate goals such as a down payment on a home or education costs."
Business Week Investor - The Barker Portfolio:
How
to Retire from Retirement Planning
Monday, September 13, 1999
"...Interactive investment advice is a quantum leap beyond what employers offer today."
San Jose Mercury News: Do-it-yourself
investing grows: Demand for online advice, tip prompts firms to embrace Net
Monday, June 14, 1999
Red Herring: Softbank
Funding Gives Startup Momentum
Wednesday, February 10, 1999
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